1. Who We Are

Rit Concept is an ecommerce furniture and home décor retailer operating through our website: www.ritconcept.com.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details below.

2. Information We Collect

We may collect personal and non-personal information when you use our website or services.

Personal Information

This may include:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Order details
• Payment-related information
• Customer service messages
• Product preferences
• Marketing preferences

Payment information is processed securely by third-party payment providers. We do not directly store full payment card details on our own systems.

Device and Usage Information

We may automatically collect information such as:

• IP address
• Browser type
• Device type
• Operating system
• Time zone
• Pages viewed
• Products viewed
• Search terms
• Referral source
• Cookies and similar tracking technologies
• How you interact with our website, emails and advertisements

3. How We Use Your Information

We use your information to:

• Process and fulfil orders
• Arrange delivery and shipping
• Provide order confirmations and invoices
• Respond to customer service enquiries
• Manage returns, refunds and warranty-related requests
• Improve our website, products and customer experience
• Personalise content and product recommendations
• Send marketing communications where permitted
• Measure advertising and website performance
• Prevent fraud, abuse and unauthorised activity
• Comply with legal and regulatory obligations
• Manage branded content and marketing activity across digital platforms

4. Shopify Platform

Our online store is hosted on Shopify. Shopify provides the ecommerce platform that allows us to sell our products and services online.

Your information may be stored and processed through Shopify’s secure systems, databases and applications. Shopify may process personal information in accordance with its own privacy practices.

5. Third-Party Services

We work with trusted third-party service providers to operate our business and improve our services. These may include:

• Shopify
• Payment providers
• Delivery and logistics providers
• Google Analytics
• Google Ads
• Pinterest
• Meta platforms, including Facebook and Instagram
• TikTok
• Microsoft Advertising
• Email marketing providers
• Customer support tools
• Fraud prevention and security providers
• OpenAI or other AI service providers used to support internal content, marketing or operational workflows

These providers may process personal information only where necessary to provide their services to us, comply with legal obligations, protect rights and security, or support our business operations.

6. Pinterest API and Social Media Integrations

Rit Concept may use the Pinterest API and other social media platform tools to manage and publish branded furniture and home décor content for our own business account.

Our internal marketing systems may connect our ecommerce product information with Pinterest for purposes such as:

• Managing branded product imagery from our ecommerce store
• Publishing furniture and home décor content to our own Pinterest business account
• Organising content into relevant Pinterest boards
• Creating, scheduling and managing Pins for Rit Concept’s own marketing activities
• Measuring content and campaign performance
• Improving the relevance and quality of our marketing content

Relationship with Pinterest

Rit Concept is not endorsed, sponsored by, affiliated with, or otherwise officially connected with Pinterest. Pinterest and the Pinterest logo are trademarks of Pinterest, Inc. Our use of the Pinterest API is solely for managing Rit Concept’s own branded content and marketing workflows.

Pinterest-Derived Data

When we use the Pinterest API, we may receive limited Pinterest-derived data, such as account information, board information, Pin information, publishing status, API response data, performance data, and error logs. This data is used only for internal business operations, content publishing, troubleshooting, analytics and marketing management.

We do not sell, resell, redistribute, sublicense, or disclose Pinterest content or Pinterest-derived data to unauthorised third parties. We do not use Pinterest-derived data to create unauthorised profiles, scrape users, or distribute third-party content.

Disconnecting Pinterest Access

If Rit Concept disconnects its Pinterest account, revokes Pinterest API access, or removes the application integration, we will stop using the Pinterest API for that account. Any stored Pinterest access tokens will be deleted or disabled.

Where Pinterest-derived data is no longer needed for legitimate business, security, troubleshooting, legal, accounting or compliance purposes, we will delete, anonymise or securely retain it in accordance with applicable laws and our data retention practices.

No sensitive payment information is shared through Pinterest or social media publishing integrations.

If you have any questions about our use of Pinterest API integrations, please contact us at info@ritconcept.com or by phone at +44 7510 736975.

7. Cookies and Tracking Technologies

We use cookies, pixels, tags and similar technologies to improve your browsing experience and understand how our website is used.

Cookies may be used to:

• Keep the website functioning properly
• Remember your preferences
• Maintain shopping cart and checkout functionality
• Analyse website traffic and performance
• Measure advertising effectiveness
• Personalise marketing content
• Understand which products and pages are most relevant to visitors

Third-party advertising and analytics partners may also use cookies or similar technologies when you interact with our website or advertising content.

You can manage or disable cookies through your browser settings. Some parts of the website may not function properly if cookies are disabled.

8. Marketing Communications

If you subscribe to our newsletter, make a purchase, or otherwise provide consent where required, we may send you marketing emails about products, promotions, offers, new arrivals and brand updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly.

We may still send service-related messages where necessary, such as order confirmations, delivery updates, customer support replies or policy notices.

9. Behavioural Advertising

We may use information about your website activity and interactions with our advertising to show relevant marketing content on platforms such as Google, Pinterest, Meta, TikTok and Microsoft Advertising.

This may include information such as products viewed, pages visited, referral sources and interactions with ads.

You can control personalised advertising settings directly through the relevant advertising platforms and your browser privacy settings.

10. Legal Basis for Processing

Where applicable under UK GDPR or EU GDPR, we process personal information based on one or more of the following legal bases:

• Performance of a contract, such as processing and delivering your order
• Consent, such as newsletter subscription or certain marketing cookies
• Legitimate interests, such as improving our website, preventing fraud and managing business operations
• Compliance with legal obligations
• Protection of our legal rights and interests

11. Data Sharing

We may share personal information with service providers and partners where necessary to operate our business, fulfil orders, process payments, provide customer support, deliver marketing communications, analyse website performance, prevent fraud or comply with legal obligations.

We may also disclose information if required by law, regulation, legal process, government request, or to protect our rights, property, customers or business.

We do not sell customer payment information.

12. International Data Transfers

Some of our service providers may process or store information outside the United Kingdom or European Economic Area.

Where personal information is transferred internationally, we aim to ensure appropriate safeguards are in place in accordance with applicable data protection laws.

13. Data Retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including:

• Processing and fulfilling orders
• Providing customer support
• Maintaining business records
• Complying with legal, tax and accounting obligations
• Resolving disputes
• Preventing fraud and protecting our business

When information is no longer required, we will delete, anonymise or securely store it in accordance with applicable laws.

14. Data Security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we work to protect personal information using appropriate safeguards.

15. Your Rights

Depending on your location and applicable data protection laws, you may have rights including:

• The right to access your personal information
• The right to correct inaccurate information
• The right to request deletion of your information
• The right to restrict or object to certain processing
• The right to withdraw consent where processing is based on consent
• The right to request data portability
• The right to complain to a data protection authority

To exercise your rights, please contact us at: info@ritconcept.com.

16. Children’s Privacy

Our website and services are not intended for children under the age of 18.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

17. Do Not Track

Some browsers may send “Do Not Track” signals. Because there is no consistent industry standard for responding to these signals, our website may not respond to them in a uniform way.

You can manage cookies and tracking preferences through your browser settings and available cookie controls on our website.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, legal requirements or privacy practices.

Any updated version will be posted on this page with a revised “Last updated” date.